Social Media Specialist

Job Responsibilities:
To combine marketing and social media management skills to design and enhance company social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Develops innovative and creative social media content that represents and connects with the client’s ethos.

Job Duties:

• Creates marketing and social media campaigns and strategies, including content ideation and implementation schedules
• Ensures brand consistency in marketing and social media messages, including promotion, product development, and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written, graphic or motion graphic content in the form of social media messages

Skills & Qualifications:

• Marketing Experience, Content Creation
• Copywriting
• Graphic Design
• Web Design and Strategy
• Data Collection and Analysis
• Technology Skills
• Strong Verbal and Written Communication Skills
• Attention to Detail
• Self-Motivated
• Creative Problem-Solving Skills
• Experience with Major Social Media Platform